Monday, 25 July 2011

Demand for UHT Milk in India Expected to Grow More Than Three Folds During 2010-11 and 2016-17

UHT Milk currently accounts for less than 1% of the total liquid milk market in India. The product’s high shelf life and convenience, however, has been driving this market exponentially in the last few years.   IMARC Group, one of the world’s leading research and advisory firms, expects the Indian UHT Milk Market to more than triple its current size during 2010-11 and 2016-17.

Finding from the report suggests that UHT milk has a very high shelf life and unopened packs can last for several months without being spoilt. This makes them extremely popular in areas having milk scarcity and which lack a proper cold chain infrastructure. The report also suggests that an increasing urbanization and women work participants will increase the demand for safe, convenient and ready to drink milk in India. With UHT milk being safe and ready to drink without the need of boiling, its popularity among urban households is expected to increase significantly in the near future.

Key Aspects Analyzed in this Report:

Comprehensive situation analysis of the Indian dairy market and its dynamics: 

Classes Covered: Milk, UHT Milk, Curd, Butter, Ghee, Paneer, Cheese, Skimmed Milk Powder, Tea, Coffee, Dairy Whiteners, Infant Nutrition, Malt Beverages and Ice Cream

Focus of the analysis in each Class:

• Drivers and challenges in each market
• Historical sales trends
• Individual analysis of the unorganized and organized markets
• Structure of the market
• Key players and products available in these markets
• Six year sales forecasts (2011-2016)

Understanding the dairy consumption patterns of Indian consumers and evaluating the potential of value added products:

In order to gain a consumer insight on the awareness and acceptance levels of value added dairy products, IMARC Conducted in-depth interviews with Industry experts and consumers in major metropolitan and tier-1 cities in India

Focus of the analysis:

• Buying behavior
• Price sensitivity
• Nutritional requirements
• Consumer awareness of value added products
• Brand loyalty and switching trends
• Potential of value added dairy products in India

• Understanding the current landscape of natural colouration in dairy products

Classes Covered: Butter, Cheese, Yoghurt, Margarine, Flavored Milk and Ice Cream

Focus of the analysis:

• Size of the natural colouration market in India
• Key drivers and challenges in the market
• Usage of natural colouration in dairy product

Information Sources:

Information has been sourced from both primary and secondary sources:

• Primary sources include industry surveys and face to face/telephonic interviews with consumers and industry experts.

• Secondary sources include proprietary databases and search engines. These sources include company websites and reports, books, trade journals, magazines, white papers, Industry Portals, government sources and access to more than 4000 paid databases.

Table of contents

1. Research Methodology & Market Definitions
2. Executive Summary
3. Indian Dairy Industry: Market Analysis
3.1 Market Drivers
3.1.1 India is the World’s Largest Producer & Consumer of Dairy Products
3.1.2 Huge Consumer Base Coupled with Rising Affluence
3.1.3 Increasing Institutional & Retail Business
3.1.4 Value Addition
3.2 Weaknesses
3.2.1 Milk Productivity Remains Highly Inefficient in the Country
3.2.2 Inadequate Infrastructure & Facilities
3.2.3 Large Scale Prevalence of Adulterated Products
4. Indian Dairy Industry: Market Performance
4.1 Primary Dairy Market
4.1.1 Liquid Milk Current Trends   Competitive Landscape   Market Forecasts
4.1.2 UHT Milk   Current Trends   Competitive Landscape   Market Forecasts
4.1.3 Curd/Yoghurt   Current Trends   Competitive Landscape   Market Forecasts
4.1.4 Cheese   Current Trends   Competitive Landscape   Market Forecasts
4.1.5 Butter   Current Trends   Competitive Landscape   Market Forecasts
4.1.6 Ghee   Current Trends   Competitive Landscape   Market Forecasts
4.1.7 Paneer (Cottage Cheese)   Current Trends   Competitive Landscape   Market Forecasts
4.2 Secondary Dairy Market
4.2.1 Skimmed Milk Powder   Current Trends   Competitive Landscape   Market Forecasts
4.2.2 Tea   Current Trends   Competitive Landscape   Market Forecasts
4.2.3 Coffee   Current Trends   Competitive Landscape   Market Forecasts
4.2.4 Dairy Whiteners   Current Trends   Competitive Landscape   Market Forecasts
4.2.5 Infant Nutrition   Current Trends   Competitive Landscape   Market Forecasts
4.2.6 Malted Foods   Current Trends   Competitive Landscape   Market Forecasts
4.2.7 Ice Cream   Current Trends   Competitive Landscape   Market Forecasts
5. The Indian Market for Health & Wellness Foods
5.1 Key Factors Driving the Health & Wellness Foods Market in India
5.2 Current Landscape of the Health & Wellness Foods Market in India
6. Fortification of Dairy Products in India
6.1 Current Scenario
6.2 Awareness & Acceptance Levels of Fortified Dairy Products in India
6.2.1 Popularity of Packaged Dairy Products is High Among Urban Households
6.2.2 Nutrition is the Most Important Factor When it Comes to Buying Dairy Products
6.2.3 Fortified Products are Popular Only in Selected Dairy Categories
6.2.4 Consumers Are Willing to Switch to Value Added Products That Are Not Too Expensive
6.2.5 There is a Good Potential for Personalized Dairy Products
6.2.6 Survey Conclusions
7. The Usage of Natural Coloration in Dairy Products
7.1 Natural Colouration in the Food Industry:  Global Scenario
7.2 Natural Colouration in the Food Industry:  Indian Scenario
7.3 Natural Colouration Trends in the Dairy Industry
8. Key Player Profiles
8.1 Amul
8.2 Mother Dairy Fruits & Vegetables Pvt Limited
8.3 Nestle India Limited
8.4 Britannia Industries Limited
8.5 Hindustan Unilever Limited
8.6 Karnataka Co-operative Milk Producers Federation Limited
8.7 Hatsun Agro Product Limited

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