Thursday, 6 December 2012

Indian Ice Cream Market to Grow at a CAGR of 17% during 2012-2017

Increasing affluence, a large young population, product innovation, growing institutional sales, etc. are expected to be the catalysts in driving the Indian Ice Cream market in the coming years. Research firm IMARC Group expects this market to grow at a CAGR of 17% during 2012 - 2017, according to its latest report titled “Indian Dairy Market Report & Forecast: 2012-2017”. The report which has done a comprehensive analysis of the Indian dairy market expects the share of the organized sector to increase significantly in the coming years. According to an analyst at IMARC Group, “Although, the unorganized sector currently accounts for a larger share of the Indian ice cream market; it is shrinking considerably in the urban areas. In the rural areas, however, kulfis/ice creams made by small/cottage industry are popular. In small towns and villages, there are thousands of small players who produce ice creams/kulfis and cater to the local demand. The market for the organized sector is restricted to the large cities in the country. In the coming years, however, the penetration of organized players such as Amul and Kwality Walls are expected to increase in the rural and semi urban areas as well”. 

According to the report, a notable shift in the consumption pattern of ice creams in India has been from impulse purchase by youngsters as fun food to its regular use as a dessert. Driven by this rising trend, the report found that the share of take-home sector over the last five years has increased significantly and currently accounts for more than 60% of the total ice cream market in India. This study, an updated and far more extensive and analytical version of our popular 2011 study, provides and draws upon a comprehensive analysis of every major dairy segment in India. The study, which has been undertaken using both desk research and two waves of qualitative primary research, has analyzed three aspects of the Indian dairy market. The first section quantifies the Indian dairy market into fourteen major segments and investigates the current and future opportunities in each of these segments. The second section provides an in-depth understanding of dairy consumption patterns among Indian consumers and the potential of value added dairy products. The third section investigates into the usage of natural colouration in dairy products and evaluates their current and future potential.

What we have achieved in this report:

Comprehensive situation analysis of the Indian dairy market and its dynamics:

Segments covered: Milk, UHT Milk, Curd, Butter, Ghee, Paneer, Cheese, Khoya, Skimmed Milk Powder, Tea, Coffee, Dairy Whiteners, Infant Nutrition, Malt Beverages and Ice Cream

Focus of the analysis in each Class:
• Drivers and challenges in each market
• Historical, current & future sales trends (2006 – 2017)
• Historical, current & future volume trends (2006 – 2017)
• Historical, current & future price trends (2006 – 2017)
• Size and analysis of the organized and unorganized markets
• Structure of the market
• Key players and products available in these market

Understanding the dairy consumption patterns of Indian consumers and evaluating the potential of value added products:

In order to gain an insight into the awareness and acceptance levels of value added dairy products, IMARC Conducted in-depth interviews with Industry experts and consumers in major metropolitan and tier-1 cities in India

Focus of the analysis:
• Buying behavior
• Price sensitivity
• Nutritional requirements
• Consumer awareness of value added products
• Brand loyalty and switching trends
• Potential of value added dairy products in India

Understanding the current landscape of natural colouration in dairy products

Classes Covered: Butter, Cheese, Yoghurt, Margarine, Flavored Milk and Ice Cream

Focus of the analysis:
• Size of the natural colouration market in India
• Key drivers and challenges in the market
• Usage of natural colouration in dairy products

Information Sources:

Information has been sourced from both primary and secondary sources:
• Primary sources include industry surveys and face to face/telephone interviews with consumers and industry experts.
• Secondary sources include proprietary databases and search engines. These sources include company websites and reports, books, trade journals, magazines, white papers, industry portals, government sources and access to more than 4000 paid databases.


To buy the complete report or to get a free sample, please contact:

IMARC Group Asia
Email: apac@imarcgroup.com
Phone: +91-120-415-5099

IMARC Group North America 
Email: america@imarcgroup.com
Phone: +1-631-791-1145

IMARC Group Europe, Middle East & Africa
Email:ema@imarcgroup.com
Phone: +44-702-409-7331


For more information, visit: http://www.imarcgroup.com/indian-dairy-market-report-forecasts/

Wednesday, 5 December 2012

Indian Sericulture Market to Grow at a CAGR of 20% During 2011-12 - 2017-18

Sericulture, which refers to the art of rearing silkworms for the production of silk is currently experiencing strong growth in India. The market for silk in India is driven by both exports and a very strong domestic demand. Fabrics made up of silk are quite popular in the domestic market during ceremonies, religious rituals, weddings, festivals, etc. Research firm IMARC Group expects the total sales value in this market to grow at a CAGR of around 20% during 2011-12 - 2017-18, according to its latest report titled “Indian Agriculture Market Report & Forecast: (2012-2017)”. The report which has done a comprehensive analysis on the current and future trends of the Indian sericulture market, expects the domestic demand as well as exports to show strong growth in the coming years. According to an analyst at IMARC Group, “Though India is currently the world’s second largest producer and the largest consumer of raw silk and silk fabrics, the demand of silk is significantly outpacing its supply. This is creating huge opportunities for setting up silk manufacturing facilities in the country.

According to the report, India is the only country that commercially produces all the four types of silk - mulberry silk, tasar silk, eri silk and muga silk. Mulberry silk represents the most popular category of silk produced in India, while Muga silk currently represents the most expensive category of silk. Findings from the report also suggest that the sericulture industry in India is entrenched in Karnataka, Andhra Pradesh, Maharashtra, Orissa, Madhya Pradesh, Manipur, Uttarakhand, Tamil Nadu, West Bengal, Jammu & Kashmir, Bihar, Jharkhand, Meghalaya, Arunachal Pradesh, etc. Among these, Karnataka tops in the list followed by Andhra Pradesh, West Bengal and Tamil Nadu. 


IMARC’s new report entitled “Indian Agriculture Market Report & Forecast: 2012-2017” provides an analytical and statistical insight into the agriculture industry along with its various segments and sub-segments. The study that has been undertaken using both desk-based and qualitative primary research has analyzed various aspects and provides a comprehensive understanding of the Indian agriculture market. The report can serve as an excellent guide for investors, researchers, consultants, marketing strategists, and all those who are looking to foray into the Indian agriculture market in some form or the other.


What We Have Achieved in this Report?
• Comprehensive situation analysis of the Indian agriculture market and its dynamics.
• Identifying all application segments/sub-segments and quantifying their current and future market potential.
• Providing robust long range value and volume forecasts for all segments and sub-segments.
• Providing an understanding of key drivers and restraints and their impact on current and future market scenario.


Agricultural Segments Covered in this Report
• Farming
• Agriculture Equipments
• Fertilizers
• Pesticides
• Warehousing
• Cold Chains
• Food Processing
• Dairy Farming
• Floriculture
• Apiculture
• Sericulture
• Seeds
• Fisheries
• Poultry
• Animal Husbandry


Focus of the Analysis for Each Segment and Sub-Segment
• Drivers and Challenges
• Historical, Current and Future Market Values
• Historical, Current and Future Market Volumes
• Analysis of Various Sub-Segments
• Areas of Opportunity
• Competitive Landscape


Information Sources
Information has been gleaned from both primary and secondary sources:
• Primary sources include industry surveys and face to face/telephone interviews with industry experts.
• Secondary sources include proprietary databases and search engines. These sources include company websites and reports, books, trade journals, magazines, white papers, industry portals, government sources and access to more than 4000 paid databases.


To buy the complete report or to get a free sample, please contact:

IMARC Group Asia
Email: apac@imarcgroup.com
Phone: +91-120-415-5099

IMARC Group North America 
Email: america@imarcgroup.com
Phone: +1-631-791-1145

IMARC Group Europe, Middle East & Africa
Email:ema@imarcgroup.com
Phone: +44-702-409-7331


For more information, visit: http://www.imarcgroup.com/indian-agriculture-market-report-forecast-2012-2017-3/

Monday, 3 December 2012

Indian Radio Advertising Market to Grow at 17% During 2012-2016

The growth in private FM stations, wide demographic coverage, penetration in rural areas, technological advancements, increasing FM services etc. are expected to be the catalysts in driving the Indian radio advertising market in the coming years. Research firm IMARC Group expects this market to grow at a CAGR of around 17% during 2012-2016, according to its latest report titled “Indian Advertising Market Report & Forecast: 2012-2016”. The report which has done a comprehensive analysis of the Indian advertising market expects the Indian radio advertising market to grow strongly within the next few years. According to an analyst at IMARC Group, “During the decade of nineties, All India Radio had a monopoly in the radio sector as there were no private radio stations. As All India Radio lacked aggressiveness in air-time marketing, advertising revenue in this sector had become static. With the influx of private FM stations in the new millennium, the radio advertising market got invigorated and there emerged a new awareness towards radio as a cost-effective medium of advertising. With the growth in private FM stations, this awareness has been increasing steadily”.

The report found that FM radio is currently available in around 86 cities. In addition to the existing cities, however, 839 new FM radio stations are expected to be launched in 227 new cities as per the FM phase III policy. After the implementation of this policy, the number of stations will go up to 1,079 from an existing 240 stations. This expansion, once in place, will make radio a much more powerful and attractive vehicle for advertisers. The report, which has also evaluated various industries based on their spending on radio advertising found that the Real Estate sector is currently the top advertiser on radio followed by Social Advertisements and Independent Retailers. Cellular phone service providers were the fourth major advertising sector on radio, as they find radio quite effective for promoting their phone services across the considerable listener base of radio.


IMARC’s new report titled “Indian Advertising Market Report & Forecast: 2012-2016” provides an analytical and statistical insight into the Indian advertising industry along with its various segments and sub-segments. The study that has been undertaken using both desk-based and qualitative primary research has analyzed various aspects and provides a comprehensive understanding of the Indian advertising market. The report can serve as an excellent guide for investors, researchers, consultants, marketing strategists, media planners, advertisers, radio and television broadcasters and all those who are planning to foray into the Indian advertising market in some form or the other.

Key Aspects Analyzed:

Understanding the Indian advertising market
Focus of the Analysis:
• Composition of the market
• Major players
• SWOT analysis of the industry
• Historical growth trends and driving factors 
• Market outlook 

Television advertising market
Focus of the analysis:
• An overview of the television broadcasting industry
• Analysis of various sub-segments with their performance
• Major industries that use television as an advertising medium 
• Major companies that use television as an advertising medium 
• Historical growth trends and driving factors 
• Market outlook

Print advertising market
Focus of the analysis:
• An overview of the print advertising industry
• Analysis of various sub-segments with their performance
• Major players in each segment and their performance
• Major industries that use print as an advertising medium
• Major companies that use print as an advertising medium
• Historical growth trends and driving factors 
• Market outlook

Radio advertising market
Focus of the analysis:
• An overview of the radio advertising industry
• Radio listenership across the country
• Major industries that use radio as an advertising medium 
• Major companies that use radio as an advertising medium 
• Historical growth trends and driving factors 
• Market outlook

Internet/On-line advertising market
Focus of the analysis:
• An overview of the Internet/On-line advertising industry
• Viewership of various websites 
• Major industries that use internet as an advertising medium 
• Major companies that use internet as an advertising medium 
• Historical growth trends and driving factors 
• Market outlook

Mobile advertising market
Focus of the analysis:
• An overview of the mobile advertising industry
• Various forms of mobile advertising
• Major industries that use mobile as an advertising medium 
• Major companies that use mobile as an advertising medium 
• Historical growth trends and driving factors 
• Market outlook

Outdoor advertising market
Focus of the analysis:
• An overview of the outdoor advertising industry
• Analysis of various sub-segments with their performance
• Major industries and companies that use outdoor advertising as an advertising medium 
• Historical growth trends for each sub-segment and driving factors
• Market outlook for each sub-segment

Information Sources:
Information has been sourced from both primary and secondary sources:
• Primary sources include industry surveys and face to face/telephone interviews with industry experts.
• Secondary sources include proprietary databases and search engines. These sources include company websites and reports, books, trade journals, magazines, white papers, industry portals, government sources and access to more than 4000 paid databases.

To buy the complete report or to get a free sample, please contact:

IMARC Group Asia
Email: apac@imarcgroup.com
Phone: +91-120-415-5099

IMARC Group North America 
Email: america@imarcgroup.com
Phone: +1-631-791-1145

IMARC Group Europe, Middle East & Africa
Email:ema@imarcgroup.com
Phone: +44-702-409-7331


For more information, visit: http://www.imarcgroup.com/indian-advertising-market-report-forecast-2012-2016/