Thursday, 23 May 2013

Indian Mobile Advertising Industry to Reach INR 450 Crores by 2016

A huge mobile subscriber base, increasing penetration of smart phones, technological advancements, increasing usage of mobile internet, etc. are expected to be the catalysts in driving the Indian mobile advertising industry in the coming years. Research firm IMARC Group expects this market to grow at a CAGR of around 36% during 2013-2016, according to its latest report titled “Indian Advertising Market Report & Forecast: 2012-2016”. 

According to an analyst at IMARC Group, “a mobile phone is an extremely personal device that accompanies the user all the time. Users usually get in to the habit of accessing it virtually every moment while being awake. This gives advertisers unmatched access to their target audience.Mobile advertising has also evolved significantly in terms of creativity that allows consumers to interact with advertisements in a more satisfying way. For example, users can watch video advertisements, get a 360 degrees view of a product, locate a store, and place the order by just using one single device (Mobile phone). Added to this, mobile advertising is currently much cheaper compared to other forms of advertising”. 

IMARC’s new report titled “Indian Advertising Market Report & Forecast: 2012-2016”, provides an analytical and statistical insight into the Indian advertising industry along with its various segments and sub-segments. The study that has been undertaken using both desk-based and qualitative primary research has analyzed various aspects and provides a comprehensive understanding of the Indian advertising market. The report can serve as an excellent guide for investors, researchers, consultants, marketing strategists, media planners, advertisers, radio and television broadcasters and all those who are planning to foray into the Indian advertising market in some form or the other.

Key Advertising Segments Analyzed in This Report:

• Television Advertising Market
• Newspaper Advertising Market
• Magazine Advertising Market 
• Radio Advertising Market
• Internet Advertising Market
Mobile Advertising Market
• Billboard Advertising Market
• Street Furniture Advertising Market
• Transit Advertising Market
• Other Mediums

Focus of the Analysis for Each Advertising Segment

• Market Overview
• Analysis of Various Sub-Segments with their Performance
• Major Industries that use the Segment as an Advertising Medium 
• Major Companies that use the Segment as an Advertising Medium 
• Historical Growth Trends and Driving Factors 
• Market Outlook

Information Sources:

Information has been sourced from both primary and secondary sources:

• Primary sources include industry surveys and face to face/telephone interviews with industry experts.
• Secondary sources include proprietary databases and search engines. These sources include company websites and reports, books, trade journals, magazines, white papers, industry portals, government sources and access to more than 4000 paid databases.

To buy the complete report or to get a free sample, please contact:

IMARC Group Asia
Email: apac@imarcgroup.com
Phone: +91-120-415-5099

IMARC Group North America 
Email: america@imarcgroup.com
Phone: +1-631-791-1145

IMARC Group Europe, Middle East & Africa
Email:ema@imarcgroup.com
Phone: +44-702-409-7331


For more information, visit: http://www.imarcgroup.com/advertising-industry-india/

Tuesday, 21 May 2013

New Report Provides a Comprehensive Analysis on the Global Sorbitol Industry

IMARC Group, one of the world’s leading research and advisory firms, has recently published a new report on the global sorbitol Industry. The report, which is entitled “Global Sorbitol (Glucitol) Market Report & Forecast: Market Size, Share, Growth, Production Capacity, Price, Applications, Feedstocks, Manufacturers and Forecast: 2013-2017” provides a comprehensive insight into the global sorbitol market. The study that has been undertaken using desk-based as well as qualitative primary research has taken several months to complete. This research study serves as an analytical as well as a statistical tool to understand not only the market trends, applications,structure, drivers, restraints, feedstocks and competitive landscape but also the outlook of the market till 2017. This report aims to serve as an excellent guide for manufacturers, investors, researchers, consultants, marketing strategists, and all those who are planning to foray into the global sorbitol market in some form or the other.


Key Questions Answered in This Study:

What are the historical and future trends in the global production, consumption and price of sorbitol?
What are the main application areas of sorbitol and what are their shares?
What are the main feedstocks used for sorbitol production and what are their shares?
• Who are the key players in the sorbitol market and what are their capacities?
What are the main substitutes for sorbitol and what are their advantages/disadvantages?
• Which regions represent the biggest producers of sorbitol and what are their capacities?
• Which regions represent the biggest consumers of sorbitol and how much do they consume?
• What is the total historical capacity and production of sorbitol in China?
• What is the total demand of sorbitol in China?
• Which feedstocks are used for sorbitol production in china and what are their shares?
What are the historical and future prices of various feedstocks in China?
• What is the historical and future cost of manufacturing sorbitol from various feedstocks in China?
• Who are the key manufacturers of sorbitol in China and what are their capacities?
• What is the total historical capacity and production of sorbitol in India?
• What is the total demand of sorbitol in India?
• Which feedstocks are used for sorbitol production in India and what are their shares?
What are the historical and future prices of various feedstocks in India?
• What is the historical and future cost of manufacturing sorbitol from various feedstocks in India?
• Who are the key manufacturers of sorbitol in India and what are their capacities?
• What is the total historical capacity and production of sorbitol in the United States?
• What is the total demand of sorbitol in the United States?
• Which feedstocks are used for sorbitol production in the United States and what are their shares?
What are the historical and future prices of various feedstocks in the United States?
• What is the historical and future cost of manufacturing sorbitol from various feedstocks in the United States?
• Who are the key manufacturers of sorbitol in the United States and what are their capacities?
• What is the total historical capacity and production of sorbitol in Europe?
• What is the total demand of sorbitol in Europe?
• Which feedstocks are used for sorbitol production in Europe and what are their shares?
What are the historical and future prices of various feedstocks in Europe?
• What is the historical and future cost of manufacturing sorbitol from various feedstocks in Europe?
• Who are the key manufacturers of sorbitol in Europe and what are their capacities?
• What is the total historical capacity and production of sorbitol in Indonesia?
• What is the total demand of sorbitol in Indonesia?
• Which feedstocks are used for sorbitol production in Indonesia and what are their shares?
What are the historical and future prices of various feedstocks in Indonesia?
• What is the historical and future cost of manufacturing sorbitol from various feedstocks in Indonesia?
• Who are the key manufacturers of sorbitol in Indonesia and what are their capacities?


To buy the complete report or to get a free sample, please contact:

IMARC Group Asia
Email: apac@imarcgroup.com
Phone: +91-120-415-5099

IMARC Group North America 
Email: america@imarcgroup.com
Phone: +1-631-791-1145

IMARC Group Europe, Middle East & Africa
Email:ema@imarcgroup.com
Phone: +44-702-409-7331


For more information, visit: http://www.imarcgroup.com/global-sorbitol-glucitol-market/

Wednesday, 15 May 2013

India’s Pay TV Market to Create a Demand of 40 Million Smart Cards During 2013-2018

IMARC Group in its latest report entitled “Smart Card Industry in India: SIM, Identity, Banking, Transport, Healthcare, Pay TV, Loyalty & PDS” expects India’s Pay TV market to create a demand of 40 million smart cards during 2013-2018. Findings from the report suggest that with 155 million subscriber households in 2012, India is the third largest TV market after the United States and China. TV signals in India are currently distributed in analog as well as in digital and terrestrial formats. Most cable operators in the country are providing analog TV service while all DTH operators are providing a digital TV service

The report found that the Government of India amended the Cable Television Networks (Regulation) Act in October 2011 to announce implementation of a phase-wise digitization programme of PAY TV services throughout the country. Findings from the report suggest that this would result in all cable TV households to receive digital TV signals through a Set Top Box. As part of digitization, every cable operator will be legally bound to transmit digital signals, which can be received at the subscriber's home only through a Set Top Box. Since smart cards are required in each Set Top Box, the growth in Set Top Box sales is expected to create a huge opportunity for smart cards in India. 

This study, an updated and far more extensive and analytical version of our popular 2011 study, provides and draws upon a comprehensive analysis of every major smart card segment in India. Key metrics and events such as smart card requirements, current and future volume and value demand, key smart card projects, project implementation timelines, success and risk factors, costs, etc have been comprehensively analyzed in this report. This study aims to serve as an excellent guide for investors, researchers, consultants, marketing strategists, and all those who are planning to foray into the Indian smart cards market in some form or the other.


To buy the complete report or to get a free sample, please contact:

IMARC Group Asia
Email: apac@imarcgroup.com
Phone: +91-120-415-5099

IMARC Group North America 
Email: america@imarcgroup.com
Phone: +1-631-791-1145

IMARC Group Europe, Middle East & Africa
Email:ema@imarcgroup.com
Phone: +44-702-409-7331


For more information, visit: http://www.imarcgroup.com/smart-card-industry-in-india/

Thursday, 2 May 2013

Infrastructure Developments Creating Huge Opportunities For the Indian Advertising Industry

IMARC Group, one of the world’s leading research and advisory firms, expects Infrastructure development in India to provide huge growth opportunities for the advertising industry. Findings from its latest report entitled “Indian Advertising Market Report & Forecast (2012-2016)” suggests that improvements in public and private transport services have already provided branding opportunities by creative utilization of spaces at airports, radio cabs, subways, metro rail, highways, toll bridges, bus queue shelters, buses, trains, etc.

The report finds that the growth in infrastructure is not limited to central government initiatives only. For bringing in improvements in public infrastructure without putting much burden on public exchequer, several state governments are partnering with private players to invest in infrastructure projects in return for long-term media contracts to use the infrastructure for advertising. Even though larger spends are taking place in metros and bigger towns, proposed massive infrastructure developments in Tier II and Tier III cities is expected to create huge opportunities for the advertising industry in these cities as well. The report, which has provided a comprehensive analysis on the Indian advertising industry, expects the total revenues in this sector to grow at a CAGR of more than 12% during 2013-2016.


IMARC’s new report titled “Indian Advertising Market Report & Forecast: 2012-2016” provides an analytical and statistical insight into the Indian advertising industry along with its various segments and sub-segments. The study that has been undertaken using both desk-based and qualitative primary research has analyzed various aspects and provides a comprehensive understanding of the Indian advertising market. The report can serve as an excellent guide for investors, researchers, consultants, marketing strategists, media planners, advertisers, radio and television broadcasters and all those who are planning to foray into the Indian advertising market in some form or the other.

To buy the complete report or to get a free sample, please contact:

IMARC Group Asia
Email: apac@imarcgroup.com
Phone: +91-120-415-5099

IMARC Group North America 
Email: america@imarcgroup.com
Phone: +1-631-791-1145

IMARC Group Europe, Middle East & Africa
Email:ema@imarcgroup.com
Phone: +44-702-409-7331


For more information, visit: http://www.imarcgroup.com/advertising-industry-india/