Monday, 11 November 2013

New Report Expects Strong Growth in the Indian Packaged Butter Milk Market

Rising incomes, urbanisation, increasing awareness on health and wellness and the availability of user friendly and convenient packs, etc. are expected to be the catalysts in driving the Indian packaged buttermilk market in the coming years. Research firm IMARC Group expects this market to grow at a CAGR of around 21.4% during 2013-2019, according to its latest report titled “Dairy Industry in India: 2013-2019”. The report which has done a comprehensive analysis on the Indian dairy market expects the Indian packaged buttermilk market to experience strong growth in the coming years. According to an analyst at IMARC Group, “One of the biggest drivers of packaged buttermilk is the fact that compared to western products such as cheese and yoghurts, buttermilk/chach is quite familiar to Indians and, as a result, it does not require to undergo the entire cycle of familiarizing Indian consumers”.

The report provides market analysis, information and insights on the Indian packaged buttermilk market. This includes: 
• Introduction and insights into the Indian buttermilk market
• Current, historical and forecast volume demand of buttermilk in India
• Current, historical and forecast value demand of buttermilk in India
• Current, historical and forecast prices of buttermilk in India
• Drivers of the butter milk market in India 
• Competitive landscape of the Indian butter milk market

IMARC’s new report titled “Dairy Industry in India: 2013-2019” provides an analytical and statistical insight into the Indian dairy industry along with its various segments and sub-segments. The study that has been undertaken using both desk-based and qualitative primary research has analyzed various aspects and provides a comprehensive understanding of the Indian dairy products market. The report can serve as an excellent guide for investors, researchers, consultants, marketing strategists, and all those who are planning to foray into the Indian dairy market in any form.

What we have achieved in this report:

Comprehensive situation analysis of the Indian dairy market and its dynamics:

Segments covered: Milk, UHT Milk, Flavoured Milk, Curd, Frozen & Flavoured Yoghurts, Probiotic Products, Lassi, Buttermilk, Butter, Ghee, Paneer, Cheese, Khoya, Skimmed Milk Powder, Dairy Whiteners and Ice Cream

Focus of the analysis in each segment:
• Drivers and challenges in each market
• Historical, current and future sales trends
• Historical, current and future volume trends
• Historical, current and future price trends
• Size and analysis of the organized and unorganized markets
• Structure of the market
• Key players and products available in these markets

Understanding India’s Foreign Trade in the Dairy Industry

Segments covered: All major dairy segments

Focus of the analysis in each segment:
• Import volumes
• Import values
• Export volumes
• Export values

Understanding Milk Procurement and Distribution in India

Focus of the analysis
• Milk procurement models of private dairies and cooperatives
• Milk procurement prices in India
• Milk distribution models of private dairies and cooperatives

Understanding the Technical and Financial Requirements of Setting up a Dairy Plant

Focus of the analysis
• Cost of setting up a dairy plant in India
• Loans and financing
• Techno – economic parameters
• Expected income and expenditures 

Understanding the current landscape of natural colouration in dairy products

Classes Covered: Butter, Cheese, Yoghurt, Margarine, Flavored Milk and Ice Cream

Focus of the analysis:
• Size of the natural colouration market in India
• Key drivers and challenges in the market
• Usage of natural colouration in dairy products

Understanding the Government Policies in the Dairy Sector

Focus of the analysis:
• Regulatory framework
• Government initiatives
• Duty structure

Information Sources:
Information has been sourced from both primary and secondary sources:
Primary sources include industry surveys and face to face/telephone interviews with consumers and industry experts.
• Secondary sources include proprietary databases and search engines. These sources include company websites and reports, books, trade journals, magazines, white papers, industry portals, government sources and access to more than 4000 paid databases.

To buy the complete report or to get a free sample, please contact:

IMARC Group Asia
Phone: +91-120-415-5099

IMARC Group North America 
Phone: +1-631-791-1145

IMARC Group Europe, Middle East & Africa
Phone: +44-702-409-7331

For more information, visit: