Increasing television households, growth in the DTH and cable television subscriber base, rising number of channels, escalating advertisement rates, etc. are expected to be the catalysts in driving the Indian television advertising market in the coming years. Research firm IMARC Group expects this market to grow at a CAGR of around 12.3% during 2011-2016, according to its latest report titled “Indian Advertising Market Report & Forecast: 2012-2016”. The report which has done a comprehensive analysis of the Indian advertising market expects the Indian television advertising market to grow robustly in the coming years. According to an analyst at IMARC Group, “Being an audio-visual medium, only television offers the advantage to convey the message with sight, sound and motion. These features of television advertisement make it more appealing and help advertisers to showcase the product and demonstrate its benefits more effectively than other media forms (Newspaper, Radio, Magazine, etc.).”
The report found that India currently has 146 Million TV households as against 108 Million in 2005. Research suggests that Indians spend a significant amount of time on television (average 2 hours in non-metro and 3 hours in metro cities). As a result, television allows advertisers to reach a large number of potential consumers, both at national and regional levels, in a short span of time. Findings from the report also suggest that the Food and Beverage Sector currently represented the biggest spender on television advertising. This sector was followed by Personal Care & Hygiene and the Services sectors which represented the second and third largest spenders on television advertising respectively.
IMARC’s new report titled “Indian Advertising Market Report & Forecast: 2012-2016” provides an analytical and statistical insight into the Indian advertising industry along with its various segments and sub-segments. The study that has been undertaken using both desk-based and qualitative primary research has analyzed various aspects and provides a comprehensive understanding of the Indian advertising market. The report can serve as an excellent guide for investors, researchers, consultants, marketing strategists, media planners, advertisers, radio and television broadcasters and all those who are planning to foray into the Indian advertising market in some form or the other.
Key Aspects Analyzed:
Understanding the Indian advertising market
Focus of the Analysis:
• Composition of the market
• Major players
• SWOT analysis of the industry
• Historical growth trends and driving factors
• Market outlook
Television advertising market
Focus of the analysis:
• An overview of the television broadcasting industry
• Analysis of various sub-segments with their performance
• Major industries that use television as an advertising medium
• Major companies that use television as an advertising medium
• Historical growth trends and driving factors
• Market outlook
Print advertising market
Focus of the analysis:
• An overview of the print advertising industry
• Analysis of various sub-segments with their performance
• Major players in each segment and their performance
• Major industries that use print as an advertising medium
• Major companies that use print as an advertising medium
• Historical growth trends and driving factors
• Market outlook
Radio advertising market
Focus of the analysis:
• An overview of the radio advertising industry
• Radio listenership across the country
• Major industries that use radio as an advertising medium
• Major companies that use radio as an advertising medium
• Historical growth trends and driving factors
• Market outlook
Internet/On-line advertising market
Focus of the analysis:
• An overview of the Internet/On-line advertising industry
• Viewership of various websites
• Major industries that use internet as an advertising medium
• Major companies that use internet as an advertising medium
• Historical growth trends and driving factors
• Market outlook
Mobile advertising market
Focus of the analysis:
• An overview of the mobile advertising industry
• Various forms of mobile advertising
• Major industries that use mobile as an advertising medium
• Major companies that use mobile as an advertising medium
• Historical growth trends and driving factors
• Market outlook
Outdoor advertising market
Focus of the analysis:
• An overview of the outdoor advertising industry
• Analysis of various sub-segments with their performance
• Major industries and companies that use outdoor advertising as an advertising medium
• Historical growth trends for each sub-segment and driving factors
• Market outlook for each sub-segment
Information Sources:
Information has been sourced from both primary and secondary sources:
• Primary sources include industry surveys and face to face/telephone interviews with industry experts.
• Secondary sources include proprietary databases and search engines. These sources include company websites and reports, books, trade journals, magazines, white papers, industry portals, government sources and access to more than 4000 paid databases.
To buy the complete report or to get a free sample, please contact:
IMARC Group Asia
Email: apac@imarcgroup.com
Phone: +91-120-415-5099
IMARC Group North America
Email: america@imarcgroup.com
Phone: +1-631-791-1145
IMARC Group Europe, Middle East & Africa
Email:ema@imarcgroup.com
Phone: +44-702-409-7331
For more information, visit: http://www.imarcgroup.com/indian-advertising-market-report-forecast-2012-2016/
The report found that India currently has 146 Million TV households as against 108 Million in 2005. Research suggests that Indians spend a significant amount of time on television (average 2 hours in non-metro and 3 hours in metro cities). As a result, television allows advertisers to reach a large number of potential consumers, both at national and regional levels, in a short span of time. Findings from the report also suggest that the Food and Beverage Sector currently represented the biggest spender on television advertising. This sector was followed by Personal Care & Hygiene and the Services sectors which represented the second and third largest spenders on television advertising respectively.
IMARC’s new report titled “Indian Advertising Market Report & Forecast: 2012-2016” provides an analytical and statistical insight into the Indian advertising industry along with its various segments and sub-segments. The study that has been undertaken using both desk-based and qualitative primary research has analyzed various aspects and provides a comprehensive understanding of the Indian advertising market. The report can serve as an excellent guide for investors, researchers, consultants, marketing strategists, media planners, advertisers, radio and television broadcasters and all those who are planning to foray into the Indian advertising market in some form or the other.
Key Aspects Analyzed:
Understanding the Indian advertising market
Focus of the Analysis:
• Composition of the market
• Major players
• SWOT analysis of the industry
• Historical growth trends and driving factors
• Market outlook
Television advertising market
Focus of the analysis:
• An overview of the television broadcasting industry
• Analysis of various sub-segments with their performance
• Major industries that use television as an advertising medium
• Major companies that use television as an advertising medium
• Historical growth trends and driving factors
• Market outlook
Print advertising market
Focus of the analysis:
• An overview of the print advertising industry
• Analysis of various sub-segments with their performance
• Major players in each segment and their performance
• Major industries that use print as an advertising medium
• Major companies that use print as an advertising medium
• Historical growth trends and driving factors
• Market outlook
Radio advertising market
Focus of the analysis:
• An overview of the radio advertising industry
• Radio listenership across the country
• Major industries that use radio as an advertising medium
• Major companies that use radio as an advertising medium
• Historical growth trends and driving factors
• Market outlook
Internet/On-line advertising market
Focus of the analysis:
• An overview of the Internet/On-line advertising industry
• Viewership of various websites
• Major industries that use internet as an advertising medium
• Major companies that use internet as an advertising medium
• Historical growth trends and driving factors
• Market outlook
Mobile advertising market
Focus of the analysis:
• An overview of the mobile advertising industry
• Various forms of mobile advertising
• Major industries that use mobile as an advertising medium
• Major companies that use mobile as an advertising medium
• Historical growth trends and driving factors
• Market outlook
Outdoor advertising market
Focus of the analysis:
• An overview of the outdoor advertising industry
• Analysis of various sub-segments with their performance
• Major industries and companies that use outdoor advertising as an advertising medium
• Historical growth trends for each sub-segment and driving factors
• Market outlook for each sub-segment
Information Sources:
Information has been sourced from both primary and secondary sources:
• Primary sources include industry surveys and face to face/telephone interviews with industry experts.
• Secondary sources include proprietary databases and search engines. These sources include company websites and reports, books, trade journals, magazines, white papers, industry portals, government sources and access to more than 4000 paid databases.
To buy the complete report or to get a free sample, please contact:
IMARC Group Asia
Email: apac@imarcgroup.com
Phone: +91-120-415-5099
IMARC Group North America
Email: america@imarcgroup.com
Phone: +1-631-791-1145
IMARC Group Europe, Middle East & Africa
Email:ema@imarcgroup.com
Phone: +44-702-409-7331
For more information, visit: http://www.imarcgroup.com/indian-advertising-market-report-forecast-2012-2016/
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