The expenditure on advertising has significantly touched new heights and a strong momentous force of growth rate continues to propel the advertisement market forward. Rising audience base, infrastructure development, increasing disposable income, technological advancement and emerging markets are currently the main catalysts for this industry.
As technology soared high on advancement, so has the development of our civilization. Companies all over the world are always in search of new ways to give access of new technology to consumers. Against such a backdrop, advertising methods have also evolved and modified over the course of time. Due to an increase in consumer’s expenditure on media and entertainment, the advertising companies are able to efficiently access a vast audience to sell and promote different products and services. As a result, the expenditure on advertising has significantly touched new heights and a strong momentous force of growth rate continues to propel this market forward. According to IMARC Group, a leading market research company based in India “the global advertising market grew at a CAGR of around 4% during 2008-2015. The market witnessed a decline in revenues during 2008 and 2009 as a result of the global financial crisis which caused advertisers to cut down on their marketing expenditures. Since 2010, however, the market has witnessed continuous growth”.
The report titled “Global Advertising Market Report & Forecast 2016-2020” has segmented the global advertising market into: global television advertising market, global print advertising market, global radio advertising market, global internet/on-line advertising market, global outdoor advertising market, global mobile advertising market and global cinema advertising market. The study gives a comprehensive analysis of the mentioned advertising market segments, analysis of various sub-segments along with their performance, key industries and companies in each segment, historical growth trends, driving factors and market outlook. Findings from the report also suggest that the growth rate across various advertising segments differs significantly. Among the various advertising segments, television continues to hold the largest share in the global advertising market. On the other hand, rapid growth in digital media platforms have rendered mobile advertising as one of the fastest growing segments.
Browse full report on global advertising market with TOC: http://www.imarcgroup.com/global-advertising-market
In a similar manner, the report finds that the performance of the advertising market also varies widely from region to region. Although most of the market revenues are currently accounted by developed regions such as Western Europe and North America, they currently have a slow grow rate and are more or less saturated. Emerging markets across Asia Pacific, Eastern and Central Europe, Middle East/Africa and Latin America, on the other hand, are currently exhibiting exponential growth.
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