New Report Expects the Ghee Market to Expand Beyond its Traditional Markets

Currently, South Asia is the largest producer and consumer of ghee with India being the biggest market. Besides Asian markets, ghee is also gaining recognition in American and European countries due to its nutritional value and increasing availability. We expect a steady growth of the global ghee market during the forecast period.

Ghee is a dairy product typically consumed in South Asia, particularly in India. According to IMARC Group, the global ghee market was worth US$ 15.4 Billion in 2015, growing at a CAGR of around 18% during 2008-2015. Quite fragrant with a rich nutty taste, ghee has been in use in the Indian culture since ages. Besides its use in traditional medicinal practices, ghee also serves as a basic ingredient of food in most of the Indian households. It is also preferred over other substitutes as it doesn’t burn easily and represents a stable fat for cooking. Moreover, as a greater section of the Indian population is engaged in agricultural practices which requires a lot of hard labour, ghee is considered as a vital source of energy. A study suggests that adding healthy amounts of ghee in the regular diet can improve the overall health. Several factors such as a growing population, increasing disposable incomes, easy availability and growing awareness about the benefits of ghee are driving the global ghee market at a healthy pace.

IMARC group’s latest study “Ghee Market – Industry Trends, Key Players, Manufacturing Process, Machinery, Raw Materials, Cost and Revenue” provides an in-depth analysis of the ghee market along with a regional focus on the major markets. Currently, South Asia represents the largest producer and consumer of ghee with India being the biggest market. Although the growth of the market is largely limited to Asian markets, the gradual rise in the popularity of ghee for its nutritional value will prove favourable for its penetration in American and European countries in the coming years. The report has also analysed some of the key players in this market. As the majority of ghee is manufactured in India, most of the players are also concentrated in this region. The top manufacturers include Amul, KMF, SMC Group – Madhusudan, VRS Foods, Nestle and RSD Group (Gopaljee).

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This report also covers the manufacturing process of ghee in both the organized and unorganized dairy segments. Currently, 90% of ghee is manufactured by the unorganized dairy segment using the indigenous method while the remaining 10% is manufactured by the organized dairy segment where unsalted butter is used as the raw material. Further, the study provides a detailed technical insight on setting up and operating a ghee manufacturing plant. It contours all the prerequisites of the ghee industry and provides a comprehensive analysis of the market, industry performance, processing and manufacturing requirements, project cost, project funding, project economics, expected returns on investment, profit margins, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the ghee industry in any manner.

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